What is a Trademark?
A trademark is a word, phrase, symbol, or design that identifies and distinguishes the source of the goods of one party from those of others. A trademark may be a product name, company name, logo, or slogan, for example.
Filing for a federal trademark with the U.S. Patent and Trademark Office (USPTO) secures your trademark and prevents others from selling similar goods or services using this mark.
A federally registered trademark serves as a legitimate asset for licensing and/or franchising. It ensures that the good will and reputation YOU have built through hard work will not be diminished or capitalized on by others.
A federal trademark prevents competitors from filing their own application for the same mark, and blocking YOU from using your own mark. Importantly, a federal trademark also provides you with legal remedies such as monetary and injunctive relief.
When filing a U.S. trademark, we first conduct a search of a potential trademark or service mark and investigate whether any competing marks exist in the market. We will advise you of our results on the same day we receive your request. Based on our findings, we can prepare and file a federal trademark application almost immediately, either on the basis of an actual prior sale in interstate commerce, or on a “name reservation” basis via an intent-to-use application.
Since federal trademarks have an indefinite lifetime, they must be maintained and renewed regularly by the owner or licensee. We monitor these renewal dates and will file all necessary paperwork in the future, to ensure that your trademark is kept in force for its full term and is rendered incontestable.
We also represent clients in foreign trademark proceedings, as well as trademark opposition and cancellation proceedings before the Trademark Trial and Appeal Board of the USPTO.
See more information: AREAS OF PRACTICE